Advanced safety systems using AI are being delivered in cars today, whether the customer asks for them or not. This is big business, with the value of AI in automotive manufacturing and cloud services projected to exceed $10.7 billion by 2024. Reaction to the new systems from the auto consumer public is mostly positive based on reactions seen so far. When a deer jumped in front of a 2017 Subaru Outback being driven in Skokie, Ill, recently, the vehicle came to a complete stop on its own, before the driver could react, according to an account in Consumer Reports, based on a survey of Advanced Driver Assistance Systems (ADAS). "Without the car's automatic emergency braking system, I'd have hit the deer, no question about it," the driver said.